Connecting musicians to college students, IndieU strikes deal with KYG to provide discount on services
Independent musicians looking for exposure to the highly sought after college crowd have reason to celebrate. Music marketing experts IndieU, an online music platform that connects musicians to college students, and Koral Young Group, a full service artist development agency that specializes in online marketing and public relations, have joined forces to help musicians further their careers. As part of the deal, IndieU artists can choose from more than ten services offered by Koral Young Group and can receive an exclusive 50% discount on the first month of services for digital PR, community seeding, and social media management help.
IndieU founder Natalie Edell explains that “IndieU allows users to follow the music tastes of their friends, create playlists, and stream and download thousands of songs for free.” With over fifty student representatives in twenty schools across the nation, IndieU helps artists grow a “strong localized college fan base while providing students with everything they need to know about their local music scene.”
With hundreds of articles to browse and a recently launched interactive digital magazine, the discovery of new music is endless. IndieU will soon launch their event creation tool in which students can create their own events, book local artists to perform, and share in the revenues generated by ticket sales. IndieU's new artist services page also features music distribution service TuneCore, online radio station Earbits, and several direct to student perks.
According to Koral Young Group CMO and founder Erik Koral, the goal of the Los Angeles and Aspen-based company is to “work closely with our clients to create strategic tailor-made campaigns.” Whether an unsigned artist, a newly launched brand, or a band with previous campaign history, Koral Young Group pride themselves on “meeting the individual needs of our clients.”
Koral Young Group evolved out of the work of Nadine Gelineau and The MuseBox. Brought in to partner with Gelineau, Koral and Andrea Young created Koral Young to continue The MuseBox’s legacy of serving musicians via publicity, promotion, and marketing services. Koral Young has added to their services social media strategy, SEO, radio promotion, touring, synch licensing services, community seeding, brand consulting, and street team management.
For press inquiries, please contact Erik@KoralYoung.com
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